WP-BuyItNow Advanced plug-in allows a Wordpress administrator to append PayPal 'Buy It Now' buttons unto posts, articles, menus and virtually anywhere desired, using short codes. WP-BuyItNow Advanced is an integrated Sales Platform with complete Payment Lifecycle Initialization and Monitoring along with Digital or Shipped Product Delivery functionality. WP-BuyItNow Advanced also has Order Cancellation, Refund and Tracking along with the uniquely cool 'Digital Media Locker' functionality to enhance your online sales platform capabilities. There are many other options, variables and features which make quick deployment a real possibility, since you're working with very minimal integration times along with the least possible amount of technical requirements on the server, host and the end-user level.

WP-BuyItNow Advanced is a smart digital content sales and payment solution for Webmasters, blog administrators and general WordPress designers and developers alike. Perfect for website business models that can utilize a quick and easy way to sell products be they digital or consumables, securely and effectively on their WordPress powered site with the least possible amount of requirements to get up and running.

Entry Level eCommerce Sales Platform

Need a simple e-commerce solution to sell your products online, but don't want to pay over $160 to develop an online shopping cart? Get your WP-BuyItNow quick and simple point of sale solution; it has a ton of the same functionality you'll get from a paid SSL-based shopping cart, without the headaches or financial overhead to have to contend with year-after-year. With WP-BuyItNow, your payment processor accounts are FREE, no monthly service charges and no setup fees!

PayPal will process payments and maintain your sales history without a penny out of your pocket. And, since you won't have to pay for SSL (HTTPS) setup or yearly SSL certificate fees, you'll get your virtual store online in days and way under budget, with a ton of flexibility and a myriad of powerful features. Nope, SSL is not needed to use WP-BuyItNow, but works perfectly if you do indeed have an SSL certificate and plan to use WP-BuyItNow in conjunction with an HTTPS server. You can sell stock photos and video or photography, music, video, scripts, programs, websites and virtually any digital media you wish, along with shipped (tangible) consumer goods to the entire world! So, why not get some inventory and start listing and ready to sell products with your new or upcoming Wordpress site!

Quick Deployment Examples

We have live examples for you to try and review, this way you can start planning how to use WP-BuyItNow to quickly add an online product and digital media sales solution. Two live working examples currently exist:

1. Digital Delivery (Music/Video/Photography/Drive-Space)
   • Digital Media/Content Locker (How-to: Secure and Sell Access to Media)
2. Consumable (Shipped Products)
   • Setup Posts as Products (Example WordPress Layout)

Custom adaptation for your website, app, blog or general Wordpress deployment is available at a nominal cost, just contact VPS-NET; we can get you in contact with a professional developer to get you going.

Q&A (Questions and Answers)

Question 1:

What does the 'Advanced' version of WP-BuyItNow include that the 'Lite' version, available at WordPress.org, doesn't?

Answer:
'Lite' has:

• Domestic Shipping (Free/One-Cent/Flat-Rate) [Only One Price/Type Can Be Set Site-Wide]
• Digital Delivery (Digitally Protected Content)
• PayPal Ready
• Quick Configuration and Deployment

'Advanced' has all 'Lite' has, plus:

• Product Options(Paid and Free Options)
• Custom Domestic Shipping Rate for each Product using Short Code
• International Shipping
• Obfuscated (Tamper Deterrent) HTML
• BuyItNow Testing Suite for PayPal (Test your custom API and processor callback responses easily and efficiently. Entire order processing life-cycle is testable.)
• Technical Support (Email)

Question 2:

What does WP-BuyItNow Advanced that other 'Buy Now' type buttons may not have?

Answer:
For one flexibility, and proven reliability, along with extensive online sales capabilities, especially with the advent of the Digital Locker mechanism. The Digital Locker mechanism allows you sell digital media and content on your WordPress site, while keeping it securely stowed away from prying eyes. Our live digital delivery example websites explain the i.ngen-io.us way of quickly setting up a digitally protected locker to which only a paid user can gain access.

The integration of the BuyItNow purchase monitoring system with PayPal gives you a quick insight on the activity of your store, while giving you access to the digital content unlocking parameters to each and every order, so you can actually verify something works if a user contends otherwise. All in all, our BuyItNow Point-Of-Sale System is quick, efficient, easy-to-use and good for a myriad of uses from online consumer goods stores to online paid data distribution systems. It's all up to your ingenuity to think of a way to use these buttons. And yes, all markup is highly customizable with both 'Lite' and 'Advanced'.

Part 1: Default Shop Variable Setup

File Name: wp-buyitnow.php

Location: Master WP-BuyItNow Directory

Description: WP-BuyItNow Advanced has been packaged in a way that allows you to easily change your shops' variables, markup and interface all by simply editing wp-buyitnow.php. After installing WP-BuyItNow on your WordPress site, or before, depending on how you install your WordPress plugins, since you can either install them through the WordPress 'add plugin' interface or manually at the sever level, you will need to set the default shop variables.

WP-BuyItNow Advanced has many functions and features, and as many variables controlling those functions and features, all of which can be found after the 'START VARIABLES' marker:

////////////////////////////////////////////////////
/////////////* START EDITABLE VARIABLES *///////////
////////////////////////////////////////////////////

Also, you can always attach most, if not all, of these variables to WordPress' native site/admin options if you'd like. Let's take '$StoreName' as an example: We can use 'site_name' from WordPress to set our store name to be exactly the same as the WordPress 'Site Title'. We do so like this:

$StoreName = get_site_option('site_name');

So, as you can see, we can use all WordPress has to offer to make our online sales platform to perform for, conform to and reform our customers' experience while visiting our site and online store. So, now let's get into the nitty gritty, the functional variables:

General Store Information

In the 'Store Information' section we have '$StoreName', '$StoreOwnerName' and '$StoreOwnerTitle', all of which should be somewhat self explanatory at this point. And as as you probably should be imagining, these three variables can be set dynamically using native WordPress functions as well:

$StoreName = "Jonathan's Virtual Classroom";
$StoreOwnerName = "Jonathan L.D.";
$StoreOwnerTitle = "Educational Speaker and Internet Columnist";

Local Currency Code

WP-BuyItNow works for all sellers in the United States of America, yet everything can be adapted for use in other countries and other currencies. Our default $CurrencyCode setting is 'USD', which stands for 'US Dollar(s)':

$CurrencyCode = 'USD';

Site-Wide Taxes

WP-BuyItNow allows you to specify the tax rate to charge your customers for all products you are selling on your WordPress site using WP-BuyItNow button shortcodes. You can set this rate to whatever the rate is for your specific city/county/state combination. The default is set to a common 8.25%, but whatever amount you put there, make sure it keeps the proper format, such as '0.00'. Furthemore, you can disable taxes altogether by simply setting '$IsTaxable' to zero [0].

$IsTaxable = 1;
$TaxRate = '8.25';

Site-Wide Discount(Percentage)

WP-BuyItNow allows you to specify a discount to give all your customers for all products you are selling on your WordPress site using WP-BuyItNow button shortcodes. Discounts are applied only to the Product Price, whereas the tax and shipping are not discounted. The default is set to 0 (zero) percentage points:

$discount = "0";

Refunds & Refund Time

WP-BuyItNow gives you the choice of allowing customers the ability to ask for a refund, and lets you specify the amount of time, in days, within which refunds can be requested. $RefundTime variable affects all products you are selling on your WordPress site using WP-BuyItNow button shortcodes. Customers who are requesting a refund within the alloted refund timeframe will be sent an email stating their requested action, the WordPress administrator will recieve a similar message. To turn refunds off, just comment (//) the $RefundTime line out or set it to 0 (zero). Otherwise, the default '$RefundTime' setting is '30' days, you may change this to a whole number.

$RefundTime = 30;

New Order Admin Notification(Email)

Everytime an order is placed WP-BuyItNow sends an email message to the WordPress administrator, you can choose to turn this notification off, if you'd rather just receieve email notification messages from your payment processor. To turn the new order notification off set '$NewOrderMessage' to zero [0], otherwise the default setting is On [1]:

$NewOrderMessage = 1;

Payment Verified Notification(Email)

Everytime an order is successfully charged WP-BuyItNow sends an email message to the WordPress administrator, you can choose to turn this notification off. To turn the payment success notification off set '$PaymentVerifiedMessage' to zero [0], otherwise the default setting is On [1]:

$PaymentVerifiedMessage = 1;

On Notify, Show All/No Content(Aesthetics)

Some posts or pages, where WP-BuyItNow shortcodes are used to place Buy Now buttons, may be very long or your website just simply looks and functions better with this option off.

For instance, if WP-BuyItNow has error or prompt screen for the end-user, and your page has a lot of content for the user to scan through, the error might get lost in the shuffle. So it might be a good idea to stop showing all post/page content on a WP-BuyItNow prompt or error screen. To stop showing all content on a WP-BuyItNow prompt or error screen, set '$ShowMarkup' to zero [0], otherwise the default setting is On [1]:

$ShowMarkup = 0;

Markup Obfuscation

Helps keep the mechanics and configuration behind your WP-BuyItNow button HTML away from prying eyes by generating tamper-resistant code, by novice to moderate computer user standards. It can also help combat other things such as bots, spiders or plain ol' lookie loos from gathering your email address, say to spam you or what not. No, its not hack proof, its just a deterrant to commoners per-se, but better than running around naked on the Internet, right? Anyway, to turn markup obfuscation off set '$ObfuscatedMarkup' to zero [0], otherwise the default setting is On [1]:

Note: In order to run obfuscation, we require you to load an external dynamically generated javascript from http://vps-net.com/internet-development-tools/html-web-data-markup-obfuscation-javascript.php, our remote javascript deobfuscation script generator. A non intrusive script that simply generates a new deobfuscation script every time an obfuscated WP-BuyItNow button is shown to the end-user.

$ObfuscatedMarkup = 1;

Sandbox Testing Environment

By default testing is set to one [1] or On, this is done to minimze bad calls to PayPal production servers. To be able to run the test environment, you must set '$PaymentMerchant_PayPal_Sandbox' first and foremost. Notice the 'Sandbox' portion of that variable. If you look at the notes below regarding those variables and their meaning, you'll also find links and specific information on creating Sandbox accounts for both PayPal. No, you cannot test using real accounts, you can only test using sandbox testing accounts.

Ready to go live? To turn testing off and go to production, first you must set $testing to 0 [zero] then set '$PaymentMerchant_PayPal' to the relative account information as pertains to those fields.

$testing = 1;

Payment Processing, Shipping and Digital Delivery

WP-BuyItNow receives orders strictly from PayPal, meaning a purchase order cannot be created solely using this plugin on its own, it must interface with either PayPal for it to work. Therfore, you must have an account with at lesat one payment processor, but preferably both. Since the more payment options you have, the most sales you'll make out of every button you create.

With WP-BuyItNow it's not about the possibilities or capabilities, its all about how much time you've got to spend. For instance, you can do such things as customizing your PayPal shipping tables, which can be quite a cool thing to do but the task at hand is quite the task indeed.

If you're just looking for a quick and easy deployment, just to sell your products, then you're good to go. Nothing major here to do or think about other than your account information and some basic shipping variables.

Shipping & Digital Delivery (Tangible Goods vs Digital Goods)

With WP-BuyItNow, you have the framework you need to setup any kind of shipping method you want for your store. By default this includes but is certainly not limited to: Flat-Rate Shipping, One-Cent Shipping, Free-Shipping as well as Digital Delivery. Also, with the WP-BuyItNow 'BIN_ShipPrice' shortcode variable, you can set the price of shipping dynamically.

How about digital delivery, one of the coolest features to every hit a Buy Now type button. Aside from all the other perks that come from using WP-BuyItNow buttons opposed to anything else, Digital Delivery can really make you think twice about the possibilities such a setup can give your WordPress website, as well as a boost in online sales in-turn. Not convinced? Check out, http://vps-net.com/internet-development-tools/wordpress-plugin-buy-it-now/buyitnow-digital-delivery/, our WP-BuyItNow [Digital Delivery] example website.

By default we are already setup to take on various shipping methods by simply changing a few of the following variables, here are three (3) sample ways you can set these variables up:

1. For 'Digital Delivery' just comment out (//) line with '$FlatRateShippingPrice' variable (below)
2. For 'Free Shipping' enter '0.00', and for 'One-Cent Shipping' enter '0.01'
3. For both 'Shipping' and 'Digital Delivery', set a price for '$FlatRateShippingPrice' since we do need to have a default shipping price. Then, when configuring our products using WP-BuyItNow button shortcodes, we can customize each product to the type it is either 'Digital' or 'Shipped'.

Site-Wide Default Shipping Price

For site-wide Flat-Rate Shipping set '$FlatRateShippingPrice' to whatever price you want, but please keep your money format intact, example: '4.99'

$FlatRateShippingPrice = '4.95';

Additional Cost for International Shipping

WP-BuyItNow has been setup to where you can specify the amount of money it will cost you to ship a product internationally vs domestically. If set to an amount greater than zero/free (0.00), price for shipping for international customers will be set to: '$IntlShipCost' + ('$FlatRateShippingPrice' OR 'Shortcode:BINShipPrice'). For example: If '$FlatRateShippingPrice' is set to 5.00 and '$IntlShipCost' is set to 20.00, price to ship internationally will be $25.00.

• If '$FlatRateShippingPrice' is commented out (//), '$IntlShipCost' can be commented out too, as it won't be used
• If you'd like to go green by turning off international shipping, then just comment out (//) the line with '$IntlShipCost' variable (below)
• If you DO offer international shipping and it's price is no different than domestic shipping, just set '$IntlShipCost' to: 0.00 [this way customer is shown at checkout, as well as WordPress administrator, the 'International Shipping' label]

$IntlShipCost = '19.99';

Site-Wide Default Shipping Price

Set this to the name of the 'Domestic Area', ie: the location of your business or warehouse from which you normally ship product. For instance, by default we have set '$DomesticShippingArea' to 'United States', so the customer would be be asked: 'Is shipping address in United States?'. '$DomesticShippingArea' is only utilized if '$IntlShipCost' is utilized as well, therefore if you've commented out (//) '$IntlShipCost' you can also comment out '$DomesticShippingArea', as it won't be utilized.

$DomesticShippingArea = 'United States';

Protected Content Access Message (PCAM)

The PCAM contains instructions to customer on how to access protected content (digital delivery product), so '$ShowPCAM' should be set to On [1] if you intend to sell digitally protected content as well as consumables, ie: tangible products.

Note: If '$FlatRateShippingPrice' is commented out (//) '$ShowPCAM' will show automatically, regardless of what you set it as.

$ShowPCAM = 0;

PayPal Production Environment Account

In order to go-live on a production environment you must have an email address that's associated with a valid PayPal Merchant Account, either as the main email address or an email address with payment rights on a valid PayPal Merchant Account. Enter that email address into the '$PaymentMerchant_PayPal' variable. You cannot set the WP-BuyItNow 'BIN_Processor' shortcode to PayPal unless you've set '$PaymentMerchant_PayPal' to a valid email address.

$PaymentMerchant_PayPal = '';

PayPal Testing Environment Account

If you simply want to test your website and buttons, first make sure you've turned '$testing' on, then attain your PayPal Merchant Sandbox Account email address and enter that into the '$PaymentMerchant_PayPal_Sandbox' variable. If '$testing' is off, you can leave the '$PaymentMerchant_PayPal_Sandbox' variable blank.

$PaymentMerchant_PayPal_Sandbox = 'merch_1311757145_biz@vps-net.com';

Other PayPal Environment Variables

These three following variables you really don't need to change, yet I've still placed them here for convenience. If you need to change the way your PayPal button is displayed on your site, you can try changing the HTML markup in the '$PayPalForm' variable.

$ButtonTypePP = '_xclick';
$PayPalButtonImage = 'alt="Secure Checkout with PayPal" src="https://www.paypalobjects.com/en_US/i/btn/btn_xpressCheckout.gif" width="145" height="42"';
$PayPalForm = '
	<div id="buyitnow-paypal" style="width:165px;height:40px;overflow:hidden;clip:rect(0px,165px,40px,0px);">
		<div id="paypal" style="width:165px;height:40px;overflow:hidden;clip:rect(0px,165px,40px,0px);">%%PAYPAL-FORM%%</div>
	</div>
';

Automated Responses to End-User(Prospective or Current Customer)

Following are few messages presented to your website user, be it a prospective or current customer. You can change this if you like, just make sure to keep all variable inclusions, such as ".$GLOBALS["StoreName"].", intact otherwise you might encounter issues.

$ThankYouForOrdering = "Hello and thank you for your purchase!<br><br>I'm glad you took the first step toward attaining better grades and enhancing your knowledge retention skills with these few easy steps. As soon as our system receives notice of a successful payment, you will be automatically given access to my audio program. As always, thank you for stopping by and for supporting my efforts in bringing you quality information that can help you change your life.";
$CancelledPayment = "Oops! Maybe you clicked the wrong link, but you've 'cancelled' your payment transaction.<br><br>Anyway, I'm glad you're showing interest in attaining better grades and enhancing your knowledge retention skills with the few easy steps contained in my audio program. Once your payment is processed and verified, we can send you an access link to my audio program. As always, thank you for stopping by and for supporting my efforts in bringing you quality information that can help you change your life.";
$DigitalContentPaymentPending = "Looks like you've made a payment, but it's currently 'pending' completion, you might want to check your payment processor to see what the issue could be.<br><br>Anyway, I'm glad you're showing interest in our products, and are just happy to you have ordered full-access to the protected digital content, but we just got to make sure your payment goes through before granting you access. As soon as your payment processor sends us confirmation and verification of your payment, we will give you access to the protected digital content. As always, thank you for stopping by and for supporting my efforts in bringing you quality products and services.";
$EmailFooterMessage = "Do not reply to this message, as it was sent by a mailbox controlled by ".$GLOBALS["StoreName"]." (".$GLOBALS["StoreURI"]."), an automated mailbox that's never checked.\r\n\r\nPowered by WP-BuyItNow, a WordPress plugin engineered by Virtual Private Servers and Networks [VPS-NET] \r\nhttp://www.vps-net.com";

Site-Wide Default Shipping and Digital Delivery Tables

To customize the delivery method(s)/option(s)/price(s) start by changing/adding/deleting the name/value pairs according to each payment processors' variables. Furthermore, shipping rates for each individual product can also be controlled by using the WP-BuyItNow 'BIN_ShipPrice' shortcode, but we recommend you set defaults in case you should forget about setting an item's individual shipping price.

Shipping tables for PayPal are highly customizable, but have been both set to 'No Shipping Necessary', in essence, 'Digital Delivery' by default.

PayPal - Shipping and Digital Delivery [Table of HTML Variables]

if (isset($GLOBALS["FlatRateShippingPrice"])) { 
	$PayPal_Shipping_Table = array( 'shipping' => $GLOBALS["FlatRateShippingPrice"] ); 
}
else { 
	$PayPal_Shipping_Table = array( 'no_shipping' => '1' ); 
}

Outgoing Markup and Protected Outgoing Markup

These are HTML containers for the WP-BuyItNow buttons, you can customize these as you see fit so long as you keep the functional parts intact, otherwise you may encounter problems.

//--> OUTGOING TEMPLATE for parsing form(s)/button(s) for user view, if you'd like to change the way the button(s) display on the page, here's the perfect spot to do just that:
$OutgoingMarkup = '
	<style type="text/css">
		.nobordmargpad {border:0;margin:0;padding:0;}
	</style>
	<a name="Virtual-Private-Content" id="Virtual-Private-Content"></a>
	<div id="vps-net-com-buyitnow" class="nobordmargpad">
		%%OPTIONS%%
		<div class="nobordmargpad">
			<h3 class="nobordmargpad" style="font-weight:bold;font-size:16px;margin-bottom:6px;">Price: $%%PRICE%% %%SHIP-AND-HANDLE%%</h3>
		</div>
		<div id="vps-net-com-buyitnow-forms" class="nobordmargpad" style="width:100%;max-width:360px;">
			<div id="paypal-form-container" class="nobordmargpad" style="float:right;">%%PayPal%%</div>
		</div>
	</div>
';

//--> OUTGOING PROTECTED CONTENT TEMPLATE for parsing PROTECTED form(s)/button(s) for user view, if you'd like to change the way the protected button(s) display on the page, here's the perfect spot to do just that:
$OutgoingProtectedMarkup = '
	<style type="text/css">
		.nobordmargpad {border:0;margin:0;padding:0;}
	</style>
	<a name="Virtual-Private-Content" id="Virtual-Private-Content"></a>
	<div id="vps-net-com-buyitnow" style="border:0;margin:0;padding:0;padding-top:10px;padding-left:25px;padding-right:25px;">
		%%OPTIONS%%
		<div class="nobordmargpad">
			<h3 class="nobordmargpad" style="font-weight:bold;font-size:16px;margin-bottom:6px;">Price: $%%PRICE%% %%SHIP-AND-HANDLE%%</h3>
		</div>
		<div class="nobordmargpad">
			<h3 class="nobordmargpad">This digital content is being protected by WP-BuyItNow for '.$StoreName.', this website\'s storefront. In order to access this digitally protected content you have two options:</h3>
		</div>
		<center>
		<div class="nobordmargpad">
			<h4 class="nobordmargpad" style="font-weight:bold;margin-bottom:6px;">You may purchase access to this protected digital content:</h4>
		</div>
		<div id="vps-net-com-buyitnow-forms" class="nobordmargpad" style="width:100%;max-width:360px;">
			<div id="paypal-form-container" class="nobordmargpad" style="float:right;">%%PayPal%%</div>
		</div>
		<div class="nobordmargpad">
			<h4 class="nobordmargpad" style="font-weight:bold;margin-bottom:6px;margin-top:12px;">OR, you may unlock your access to digital content:</h4>
		</div>
		<div class="nobordmargpad">
			<div class="bbl_buttons clearfix"><a href=javascript:document.forms["vps-net-com-buyitnow-verify-form"].submit();>Unlock My Access</a></div><!--<input type="submit" value="Unlock My Access">-->
		</div>
		</center>
	</div>
';

Good Work, WP-BuyItNow Default Shop Variables Are Set!

Once you get to the 'End Editable Variables' marker, you are done and ready to start appending WP-BuyItNow buttons into your Wordpress website content.

//////////////////////////////////////////////////
/////////////* END EDITABLE VARIABLES *///////////
//////////////////////////////////////////////////

Part 2: WP-BuyItNow Button Shortcodes

Description: From our setup process we can see the possibilities and flexibility we've placed upon your WP-BuyItNow buttons, simply by setting our default variables. We've also already given you some insights on some WP-BuyItNow shortcodes, such as how you can use 'BIN_ShipPrice' and 'BIN_Processor' to modify the way your WP-BuyItNow buttons function for and are displayed to the end-user(prospective customer). Now to take a look at the full depth and scope of the flexibility we've built in to the WP-BuyItNow, much of which can be summoned and controlled using shortcodes. And based on the fact we've used shortcodes as our means of hooking into the document stream, this allows you hard-coding programmers to follow-up the base structure with your own shortcodes and programming logic.

All-in-all, we've given you the structure, functions and features needed to get your product offerings posted on your WordPress site quickly and effectively. Now, all you have to do is start putting shortcodes into your posts to get your products online already.

But wait! How effective are online product offerings without photos? Not very effective at all, so you might want to get started on that. Maybe put together a small inventory list to which you should have a product image for each item in your inventory. Yes, we've done research and the results point to better online store sales figures if product imagery or photos are of high quality and reflect the product being sold truthfully and effectively. Meaning, don't use the same product image for all your products, looks tacky and its counter-productive to what you're trying to do, which is to sell your product!

Let's get started:

WP-BuyItNow Digital Delivery ShortCode - Example 1

With this example product we've set the product title and four (4) WP-BuyItNow button shortcode parameters. This example's product title contained in the <h2> tag, can be done any way you please, for in all reality, its not really part of the WP-BuyItNow function, it's just there for aesthetics.

Now, when it comes to the class name of the <div> that will contain your WP-BuyItNow shortcode along with the markup needed to view the 'Protected Content' you're selling access to, the name of the container class should be 'buyitnow-protected-content' since it is a 'Digital Delivery' product.

Now lets take a look at the WP-BuyItNow shortcodes in use here:

1. Always use: ShortCode 'BIN_Name', the Product Name, this one being 'Straight A Study'
2. You must always use: 'BIN_ID', the Product ID, this one being 'EASY-40'
   • Product ID can only START with letters and contain letters(A-Z), numbers(0-9) and hyphens(-) and underscores(_). Absolutely no spaces.
   • This ID is used for many functions and features, therefore you must create a proper identifcation number for each product you intend to sell.
   • Also, if you notice right below our shortcode we have a <div> with an id of 'buyitnow-item-EASY-40', as you can see we have 'buyitnow-item-' then we add the same ID we set to 'BIN_ID' to the end of that and end up with 'buyitnow-item-EASY-40'. This is certainly a part of the digital locker mechanism, therefore you must set the <div> container of your digital locker with an id that's an exact reference to the 'BIN_ID' being used. Yes, everything matters here, including lowercase vs uppercase.
3. Also, you must always set 'BIN_Processors', the payment processors you want displayed with this product shortcode, this one being set to 'PayPal' which denotes the fact we will display this processor's buttons with this short code.
4. Another must have is product pricing. Now you have two ways of setting prices on your products, 'BIN_Price' and 'BIN_Option'. For this example we will use the 'BIN_Price' shortcode and setting the Product Price to '35.00'.

<h2>Straight A Study: Audio Book, 53 Chapters (Stream/Download MP3)</h2>
<div class="buyitnow-protected-content">
	[BIN_Name=Straight A Study; BIN_ID=EASY-40; BIN_Processors=PayPal; BIN_Price=35.00;]
	<div id="buyitnow-item-EASY-40">
		<span>
			<iframe src="http://204.109.56.182/StraightAStudy/" frameborder="0" scrolling="no"></iframe>
		</span>
	</div>
</div>

WP-BuyItNow Shipped Delivery ShortCode - Example 1

With this example we didn't even set the product title just to make it much more cleaner looking, and easier to understand. There are a total of five (5) WP-BuyItNow button shortcode parameters in this example. As for the class name of the <div> that will contain your WP-BuyItNow shortcode. The name of the container class should be 'buyitnow-content' since it is a 'Shipped Delivery' product, or tangible goods, if you will.

Now lets take a look at the WP-BuyItNow shortcodes in use here:

1. Once again, we always use: ShortCode 'BIN_Name', the Product Name, this one being 'West Coast Hip Hop: A History In Pictures'
2. And again, you must always use: 'BIN_ID', the Product ID, this one being 'KM-PRODUCT-290002'
   • Product ID can only START with letters and contain letters(A-Z), numbers(0-9) and hyphens(-) and underscores(_). Absolutely no spaces.
   • This ID is used for many functions and features, therefore you must create a proper identifcation number for each product you intend to sell.
   • Also, if you notice right below our shortcode we have a <div> with an id of 'buyitnow-item-KM-PRODUCT-290002', as you can see we have 'buyitnow-item-' then we add the same ID we set to 'BIN_ID' to the end of that and end up with 'buyitnow-item-KM-PRODUCT-290002'.
3. Another must have is 'BIN_Processors', the payment processors you want displayed with this product shortcode, this one being set 'PayPal' which denotes the fact we will display both this processor's buttons with this short code.
4. Now as stated before, we must use either 'BIN_Price' or 'BIN_Option', or both if you choose. If a product has options(paid or free), use 'BIN_Option' to set those options, but if it doesn't have any options just use 'BIN_Price' by itself. Here are some specifics on how prices will be set based on what Pricing shortcodes you use:
   • If using 'BIN_Price' and 'BIN_Option' you don't have to set a price for each Product Option.
   • If you use 'BIN_Option' and do not set 'BIN_Price', you must set prices for each Product Option.
5. A bit more information about 'BIN_Option':
   • Needless to say, in order to set 'Product Options' you must have two(2) or more options, split by a (pipe), our delimiter.
   • To desginate a price for an option just use a comma to seperate the 'Option Name' and 'Option Price'.
   • Look at the example again:
     • You can see we have two(2) options, one named 'Unsigned Book' with a price of '60.00' dollars and the other named 'Signed by Mike Miller' with price set to '100.00'.
     • If we were to set 'BIN_Price' to say '50.00' dollars, and remove ', 60.00' from the current 'BIN_Option' shortcode, the price for the first option, 'Unsigned Book' would become '50.00' since we are using 'BIN_Price' as its price.
     • You can set 'BIN_Price' as the default option price, and simply add prices to all but the first option, to get this same result.
6. One final shortcode is being used in the example, 'BIN_ShipPrice', the domestic flat-rate for this product. In our example we've set the 'BIN_ShipPrice' for this product to '6.99'.
   • 'BIN_ShipPrice' will always overwrite the default value set using the '$FlatRateShippingPrice' variable, so keep that in mind.
   • Good idea is to set the '$FlatRateShippingPrice' variable to the lowest possible price for domestic shipping. For instance, let's say you are selling a wallet and its shipping only costs you '2.99', whereas everything else you sell costs more to ship. Then it would be a good idea to set '2.99' as your '$FlatRateShippingPrice' and just use 'BIN_ShipPrice' to set prices for products that cost more than '2.99' to ship.

<div class="buyitnow-content">
	[BIN_Name=West Coast Hip Hop: A History In Pictures; BIN_ID=KM-PRODUCT-290002; BIN_Processors=PayPal; BIN_Option=Unsigned Book, 60.00|Signed by Mike Miller, 100.00; BIN_ShipPrice=6.99; ]
	<div id="buyitnow-item-KM-PRODUCT-290002"></div>
</div>

More WP-BuyItNow Shortcodes

The two preceeding examples contain the most commonly used WP-BuyItNow Shortcodes, yet there are more shortcodes available for your use. They are:

• 'BIN_Taxable' is used to turn taxes on/off for a product, depending on how you have the default '$IsTaxable' variable set. Example, to turn taxes on: BIN_Taxable=1
• 'BIN_TaxRate' overwrites the value set to the default '$TaxRate' variable. Example, to set the tax rate to seven and a quarter percent (7 1/4%): BIN_TaxRate=7.25
• 'BIN_Discount' can be used to give a discount to a product, setting this shortcode overwrites the default '$TaxRate' variable. Example, to set this value to five and a half percent (5 1/2%): BIN_Discount= 5.50

Setting Up PayPal Accounts

We strongly suggest you setup a new seller (merchant) account with PayPal, if you don't already have one.

And once again, for PayPal Sandbox(Testing) Account, it is entirely up to you to make the choice of going live without testing your entire site. Yet, we always suggest you do indeed test everything before bringing it to the public, since it really is better to be sure everything works as intended and not have to hear it from a potential customer first.

If you'd like to test your WP-BuyItNow buttons before going live, you would need to setup two (2) new PayPal sandbox testing accounts, one for a test seller (merchant) and for a test buyer(customer). For more information on how to setup 'PayPal Sandbox(Testing) Account' view the section of this page labeled as such.

The WP-BuyItNow Monitor allows you to keep track of your sales and payment statuses at a glance. Clicking the arrow left of a Transaction ID will reveal more information about that specific order, in the case of PayPal, it will also reveal information pertaining to other transactions spawned based on actions taken by buyer/seller. Mainly refunds and cancellations are the actions which will trigger secondary Transaction IDs for PayPal, all of which are captured and stored within the WP-BuyItNow main transaction record.

Click on any 'ePay' link labeled 'PayPal' will spawn a new window linking you directly to that transaction within the named processors' website. With PayPal all links will always point to proper environments, meaning an order created while testing(sandbox) WP-BuyItNow will link your to a PayPal Sandbox Transaction view screen. Same with real production(live/real) orders, the links will always take you to the proper transaction viewing environment within PayPal.





And that pretty much sums it up for the WP-BuyItNow Monitor, a handy tool to keep you informed on all orders placed. Now, here's a trick you can use for Digital Delivery products, find a 'Verified' transaction, use the associated Email address and Transaction ID to unlock access to the digital content to which access was purchased in this order, pretty much the same way a user would do to unlock access to their purchased content. Pretty nifty stuff, the WP-BuyItNow Digital Delivery feature opens endless possibilities for selling your digital content online, securely and effectively.